"How will you achieve personalization without invasion of privacy? How will you build intelligent automation without dehumanization?”
Marketing Artificial Intelligence- Paul Roetzer
Emotion plays a pivotal role in marketing and AI is no exception.
Consumers, you see, have complex feelings about AI-driven products.
On one hand, they revel in the brisk efficiency of AI responses.
But, they don't fully trust or understand AI.
Striking the perfect balance between automation and a human touch?
Well, that's the name of the game.
“As marketers, we have the ability to leverage this sort of data to achieve our goals. But the question becomes where to draw the line. What data will your organization capture or buy, and how will you use it to motivate consumers to take action?
Marketing Artificial Intelligence- Paul Roetzer
Is AI a Threat to Privacy?
Now, there's this fascinating study from Emerald that sheds light on how consumers judge AI in marketing. It's a bit of a seesaw.
But don't be mistaken; consumers aren't blind to AI's practical perks.
Consumers appreciate personalized recommendations and content, but they also value their privacy. Achieving the perfect balance between personalization and intrusion is the marketer's challenge.
Let's talk about trust. It's a marketer's tightrope walk. AI-driven marketing better be transparent and reliable.
Maintaining the ethical and transparent use of data is paramount.
As businesses leverage AI to deliver personalized content.
Consumer concerns about data privacy and security come into focus.
Companies must navigate this landscape carefully.
For example Take, Snap's "My AI." That was a bumpy ride. Users initially revolted, leaving one-star reviews and demanding its eviction because this AI wouldn't budge from the Chat feed.
The lesson here? Well, consumers love personalization, but they don’t like intrusive prying bots.
Imagine a treasure trove of literary knowledge but with a dark secret.
'Books3' is the battleground where AI and literature collide, raising questions about piracy, creativity, and digital ethics.
It raised eyebrows and legal questions. Using it without permission to train AI systems, it contained pirated ebooks from the past two decades. The debate rages on about the unauthorized use of data and intellectual property in AI training. It's a dilemma, my friend.
The winds of change are blowing stronger than ever before.
“Here’s an interesting point to contemplate: while we can go through this detailed process to create AI models that act ethically, what are we doing to solve the bigger problem of creating incentive systems to get humans to act ethically?”
AI & Data Literacy - Bill Schmarzo
What Is Privacy and Security in Responsible AI?
When it comes to responsible AI, transparency and explainability are the cornerstones. Organizations developing AI systems should strive for both, making sure that AI is transparent, fair, accountable, and respectful of individual privacy.
In a March 2021 report, Boston Consulting Group (BCG) analyzed over one thousand organizations and made several key findings regarding responsible AI adoption:
BCG discovered that 55 percent of the companies assessed were less advanced in their responsible AI journey than their senior executives believed.
This suggests a significant gap between executive perceptions and the actual progress made by organizations in adopting responsible AI practices.
BCG Evaluated Responsible AI as Follows:
Accountability: Organizations and individuals involved in AI design and deployment are responsible for the outcomes and ensuring that AI is used appropriately and effectively.
Transparency and Explainability: Those developing AI systems must be transparent in explaining the system's purpose, development process, and how it achieves outcomes when required.
Fairness and Equity: AI systems should be designed to be inclusive, mitigate bias, and promote fair outcomes.
Safety, Security, and Robustness: AI systems should prioritize security, resilience, and safeguards to reduce the risk of unintended behaviors or outcomes.
Data and Privacy Governance: AI systems and policies should comply with data privacy laws and address privacy risks effectively.
Social and Environmental Impact Mitigation: AI systems should aim to have positive, sustainable impacts on society and the environment, avoiding adverse effects.
Human Plus AI: AI systems should empower individuals involved in their development, deployment, and use, preserving their authority over the systems and ensuring their well-being.
Closing the gap between executive perceptions and the actual state of responsible AI implementation is a key challenge that organizations need to address in their AI journey.
Remember, it's not just about the money. It's about doing right by your customers and society. Peel back the layers of the AI onion and show us what's inside. We need to understand how it all works to navigate the ethical waters and ensure AI serves us, not the other way around.
Are you ready to take charge and secure your consumer trust? In this era of heightened data concerns and privacy breaches, safeguarding your customer's information isn't just an option; it's an absolute necessity.
I’d love to hear from you in the comments 🙋♀️🙋♂️
Follow us on LinkedIn where we talk about generative AI and its impact on business weekly.
Arstechnica: Open AI disputes authors claims